We're calling this denomination of BTC the Hyperbit due to the fact that no easy-to-understand conversion from Bitcoin existed to USD, and Satoshis was quite a lot per USD currently. By thinking in terms of Hyperbits, we allow ourselves to recognize the decreasing value of the USD and start to transition our thinking into the emerging new monetary standard, the BTC.
If you are new to Bitcoin, we suggest starting to think in terms of Hyperbits, rather than fractions of a Bitcoin.
The current Hyperbit price is being calculated by Coinbase's latest value multiplied by .0001. It automatically updates every few seconds.